Marketing Plan

Based on my research I did my own poster. Although is not look as professionally done as the ones I researched, I took elements from the films. For instance, the dark/black colored poster was inspired by the film Searching. The red was inspired by the red in the poster Captive State. The idea of the missing poster was inspired by the film Searching, this is due to having missing posters in the trailer about the protagonists missing daughter. It would also make sense in my film because Bibi goes missing and Rebecca and Abby must find her before its too late. The font of the screen was supposed to resemble music note or letters. 

The type of ads I would use to advertise would be that of television, social media to get the word out and spread promotional ads, another would be having movie posters. I would also have trailers to show some hidden details of the film but not giving away the whole plot. I would create a social media interaction or challenge like Netflix did. For publicity, I would do interviews with the director and the actors that played in the film like some of the previous research films have done. I would also have unique looking billboards such as what Bird Box did to integrate the ad to a building like it belonged there.

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