This is digitally distributed to those with Netflix only. So, Bird Box can only be seen by those that have Netflix. Though it is not a cut off to having more of a market if they were with other digital distributors because Netflix is one of the top distributors that majority of people know by name. They will also have a reliable viewing because Netflix has it featured when it came out. So, when the subscribers enter into Netflix, that is the first item shown. There are 151 million subscribers world wide which is a wide target audience to be interested in this film. Also, once it is watched by those that have subscribed, it can be spread by word of mouth throughout various countries to go and recommend watching the film. This will then encourage more people to subscribe to Netflix which is good for Netflix as well as the producers of the film because that would mean that there is potential that Netflix will sponsor or help produce another film which is what is wanted. It shows that they are able to create a top rated film and secured a spot for future investments from one of the top distributors.
I would incorporate this strategy because would need a big distributor that is known worldwide. It needs to be secured that they have a big audience that is worldwide. Need to secure a spot to be featured by the distributor to get my film out. Make a deal to have a chance that if the film is successful and once it is successful then be able to work with Netflix on another film.
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