The second question is how the product will engage the audience. The social groups that are represented are high school students hanging out after school. The issues represented is that there is no place that is safe. There will always be danger lurking around the corner. This allows for the following to be suspicious of their peers as well as anyone of authority too. Those of middle to high school will relate to this. The college students will relate as well because they went through high school.
So, the films I researched have helped immensely in understanding and finding techniques that would best market and distribute my film. I have researched three different films and figured out what to take and what to not take if I was doing a real film.
The marketing techniques I have learned are from the films Captive State, Bird Box, and Searching. I learned that if want the film want to succeed I need to market accordingly. I have learned that trailers make a very big impact on whether the audience would want to see that film. This goes along with the trailers which are posters. These posters help also quickly convey what the film is about in few words and a overall picture that represents the film.. It must reflect what the basis of the film is about while also not giving away too much detail. I have learned that billboards can work in favor, for if put in a densely populated area where many people walk such as LA, or NY city then there is a chance to have them see it and spread the word to others. Netflix had an interesting marketing technique. There was a Bird Box Challenge swirling around the internet which Netflix did not condemn, but told audiences to be careful. Another is a website and a social media account. These both must reflect what the movie will be about as well. For instance, the website from Searching has text messages that pop up on the corner when someone first enters the website which resembles the trailer and the film because this film put a huge emphasis of technology. The last important marketing strategy would be having interviews. All of the films mentioned above have an interview with the director to get the thoughts and feelings which allows more engagement to the audience because now they feel connected to film, just as the director that filmed it.
My marketing plan is to have a creation of poster that gives a overview of what will be shown in the film. I would also have one or two different trailers to help get people talking about the film. I would also have posters in populated areas such as New York or Los Angeles. I would have the poster, trailers, and maybe a challenge set up to help engage the audience on both social media and own personal film website. Many of the target audience is younger, so would mainly focus on social media. I would also run a campaign to challenge that of target audience such as reenacting a scene from the trailer or asking how they would solve this if it was happening at their school. I would also have a director's interview posted on both website and social media page.
I have learned that there are two different distribution techniques. The different distribution techniques are traditional and digital. The traditional techniques are putting the film at film festivals hosted around the country. If the film was recognized there, then the film might be taken under the wing of a distribution agency. There are other traditional ways by having a sales agent distribute to various markets by selling them to brands such as hotels, airlines to show or advertise the film. Another way is to have a theatrical release where it will be distributed to different theaters. Another is go directly of video on demand. The digital techniques are quite different. For instance, Bird Box was only distributed and marketed by Netflix and no one else. Another example, is Captive State which was distributed on multiple platforms such as Amazon Prime, VUDU, iTunes, and YouTube.
My distribution plan would be a mix of both traditional and digital. I would have it go to a film festival and see if a distributor would be interested in distributing the film. If not, then I would hire a sales agent to have my film promoted on hotels and airplanes. I would have my film go through the theatrical release and then I would then pitch to different companies such Amazon, YouTube, Hulu, and VUDU to show it after the theatrical release as well as put it on VOD.
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